As regular readers of my blog you guys must know by now how much I love New Look. I shop there pretty much all the time, and have done for years. I've become increasingly impressed with the value and quality of the clothes and even when I vow I'll go somewhere else for a new outfit, or pair of shoes 75% of the time (at least) I end up with a New Look bag in hand.
So, when I got the Press Release for the new range, Idol, I was beyond excited.
"This premium brand is fresh and dynamic bringing a vibrant vintage rock vibe to a select number of stores internationally. Aimed at the style savvy shopper,
the girl who wants to rock the trends of the moment in her own unique way.
Packed with must–haves: sequin boyfriend blazers, funky jumpsuits, denim
and effortlessly cool, printed tees and dresses. Also featured is Idol footwear, gladiator style stilettos, spike heel peep toe and chain adorned ankle boots.
The directional accessories continue with chunky necklaces, statement cuffs and much–loved bags.
“Idol is for the girl who wants to own her look rather than dress like everyone else”, say Shoreditch-based designer Donovan Pascal who along with his partner marketeer Mark Herman have spent many years as key figures in the fashion world evolving a signature style for many of the coolest labels around this earning them a host of A–list fans.
Inspired by ‘80s rock icons such as Debbie Harry, the 32 garments and 36 accessories of the first collection are woven together by a series of intricate details – with the signature ‘Idol print’ running through dresses, jackets and
bag linings. Beautifully–made, every piece of the Idol collection comes with
a hand-crafted, customised feel that encourages women to wear it in their own, individual way. Idol will drop six collections a year with the second collection hitting stores in November".
I'll keep you posted on more updates!
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