I think one of the signs you're growing up (for girls at least) is when you stop shopping for novelty knickers and cheap and cheerful bras, favouring instead more mature, matching pieces even if no-one but yourself is going to see it;
Admit it ladies, nothing feels better than knowing that you're wearing really nice underwear that actually belongs together under an otherwise boring outfit...it's like carrying around a happy little secret all day long.
This year I've vowed to give my smalls an overhaul and my first stop shop is Boux Avenue, you can see above my picks of the new arrivals on the website- and having recently popped in to the Bath store I can assure you they are every bit as gorgeous in real life, too.
What I really love about Boux is that they cater for all sizes; I've mentioned this before after attending the opening of the Bristol store. There is nothing more frustrating than falling in love with lingerie only to find your size isn't available, ever and being restricted to maybe one or two styles from a brand. Boux cleverly alter the cut and shape of a design depending on the size meaning everything is available to everyone no matter what size you are. They also cater for all budgets too and every so often have a mega sale where you can stock up for less.
Not limited to undies you can also fulfil your nightwear, lounge wear and gift giving/beauty needs. I'm not a fan of the traditional one piece but how can I resist the one I've shown above? Perfect for lazy days moping around the house. Add that in to the impeccably styled stores and fun and friendly staff (gorgeous changing rooms, free measuring service...I could go on) and you can see why I love the brand so much.
Coupled up girls, start dropping hints now...MEN start taking those hints and single ladies...well, who needs an excuse to buy pretty things?
Fancy a bargain? Shop the Boux Avenue half price bra sale NOW...but leave some for me. Please.
*sponsored post, but trust me, I really really do love Boux*